Channel Marketing Manager

Decton Staffing Services

Decton Inc. is currently recruiting for a company in Lake Forest, CA. Currently seeking a Channel Marketing Manager with Showroom experience. If qualified, please submit your resume and apply below. You may also contact Liz directly @ (949)421-6006. (Call or Text).

 

**Seeking an individulal with Showroom experience***

  • Responsible for execution of product and brand initiative for showroom

Job Summary

The Channel Marketing Manager – Showroom is responsible for the execution of  product and brand initiatives within our Showroom customers.  Acting as a “hub” among multiple functional areas, this individual will co-develop commercialization & product strategies with Sales and Marketing leaders for accounts.  Activities will include mix management, new product commercialization, display development, and more.

To be a good fit for this position you’ll have at least 3-5 years of internal core marketing experience related to showroom marketing. Looking for a professional with proven success in developing strategic plans and managing large-scale marketing projects.

 

Primary Duties and Responsibilities:

  • (90%) Channel Management
  • Develop annual plans to achieve increased brand exposure and incremental sales with key customers. 
  • Coordinate nationwide new product launches, including development of launch materials, creating pre-launch communications to both internal and external customers and conducting training for the field sales team. 
  • Lead cross functional teams in developing new displays, marketing materials and promotional items, frequently using new methods.
  • Manage display and other vendors in developing showroom collateral. 
  • Responsible for design, cost and schedule attainment, as well as purchase order and invoice management.
  • Lead regular calls with the Field Sales team to help bring focus on key strategic objectives for the business.
  • Serve as the communication conduit between key account sales leaders and different internal functions.  
  • Must be adept at synthesizing complex issues and input into succinct summaries and action plans.
  • Utilize performance metrics and analytics to gauge program effectiveness and make adjustments to future proposals.
  • Work with Finance and Sales on P&L analysis.
  • Assist with channel budget management and planning
  • (10%) E-Commerce ManagementWork with eComm Channel Manager, Brand, Creative and eComm teams to develop content for new products on customer websites through established vendor portals.

Education and Experience Profile

  • A bachelor’s degree from an accredited college or university, preferably in Business, Marketing or a related field.
  • 3-5 years of tangible product sales and/or marketing experience in the retail space or hardware channels of distribution.

 

Required Skills

  • Superior presentation skills and comfort with a variety of audiences, both internal and customer facing
  • Advanced interpersonal talents and excellent written and verbal communication skills
  • Solid merchandising sense and problem solving skills
  • Firm grasp of concepts related to brand and product marketing, market research, product training, promotion, and pricing strategies
  • Ability to successfully manage several different initiatives/projects simultaneously.  
  • Must be able to work cross functionally, motivating and leading those around them regardless of function or tenure.
  • Solid MS Office skills including Excel, Word and PowerPoint
  • The ability to navigate in a large corporation while thriving in a smaller, entrepreneurial business
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